How to Get a Premium Price When Selling Your Home

When people think about getting a premium price for their home, they often assume it comes down to luck, the right buyer, the right moment, the right market conditions. But the truth is far simpler: premium prices come from strategy, not chance.

Most sellers focus on the wrong questions.

“Should we renovate the kitchen?”

“Should we wait a few more months?”

“Should we just test the market and see what happens?”

Those things rarely create standout results. What actually moves the needle is what you do before your home ever hits the market.

One of the biggest factors is presentation not expensive renovations, but the emotional experience buyers have when they walk through the door. Buyers don’t purchase homes logically. They fall in love first, then justify the decision later. Clean lines, natural light, decluttering and thoughtful styling all work together to help a buyer imagine themselves living there. Two identical homes can sell for completely different prices purely because one felt better.

Pricing strategy is another area where many sellers get caught out. Starting too high almost always shrinks your buyer pool, slows momentum, and leads to discounting later. Premium prices come from competition, not negotiation. Correct pricing pulls more buyers in. More buyers creates urgency. Urgency creates stronger, cleaner offers. If the goal is to drive the result up, you need as many buyers as possible competing for the same home.

Competition is ultimately where premium results are born. When buyers know there are others circling, their behaviour changes. They move faster, stretch further, make stronger offers, and hesitate less. This is why the first 2–3 weeks of your campaign are everything — the open-home strategy, the launch timing, the method of sale. It all works together to create the most competitive environment.

And while timing feels important, it’s rarely about picking the “perfect” moment in the market. The best results usually come from sellers who are simply ready. When the presentation is dialled in, the pricing strategy is correct, and the plan is clear, you can still achieve a premium even in a shifting market.

Most mistakes happen before a home goes live rushing photos, unclear pricing, no launch strategy, or a campaign that doesn’t build momentum. Once you’re online, you’re reacting. If you want a top result, the groundwork has to be done first.

Getting a premium price isn’t about doing everything it’s about doing the right things in the right order.

If you’re thinking about selling, the most valuable step you can take isn’t listing your property. It’s having a proper strategy conversation first. And if you’d like to understand what that strategy looks like for your home and your situation, I’m always happy to walk you through it.

Click here for more information